Growth Marketing Lead, Zindi
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Cape Town, South Africa· Remote · 4 days agoHave you ever thought about what it takes to bring a global AI community to life - to turn challenges into movements, and hackathons into stories that inspire thousands? Zindi is looking for a Growth Marketing Lead to help take us to the next level.
Your job will be to shape how Zindi shows up to the world, how our challenges are experienced, and how our ecosystem grows. You will own execution of our user acquisition and engagement strategy, and will work closely with our product and community teams to keep Zindi growing. If you’re equal parts strategic thinker, creative digital storyteller, and execution powerhouse, this might be the role for you.
About Zindi
Zindi is the AI talent and innovation engine connecting 100,000+ data scientists and AI developers from across 185+ countries to real-world challenges from governments, NGOs, and top tech companies. Zindi is the trusted source of impactful localised AI solutions and diverse, proven talent. Our vision is to make AI accessible to everyone. Founded in Africa, we’re building a global platform that connects organisations with AI builders and tackles challenges that matter - from climate change and food security to healthcare, fintech, and education.
On Zindi, AI builders compete in real-world challenges, develop their skills, and gain hands-on experience solving problems that have real impact. Through these challenges users earn certificates, win cash prizes, develop their skills and get jobs. Every Zindi challenge is designed to help our users learn, grow, and demonstrate their expertise to a global audience - while driving real value for our clients and partners.
Job Description
The Growth Marketing Lead will drive awareness, engagement, and participation across the Zindi ecosystem. You will own how Zindi challenges, opportunities, and community initiatives are brought to market, from campaign creation and storytelling to community activation and ambassador support.
This role is focused on growing and re-engaging Zindi’s global community of AI and data practitioners through creative, high-impact marketing campaigns and communications across multiple channels. You will work closely with the product, sales, and project teams to strengthen user engagement and platform participation.
We are looking for someone who is creative, scrappy, and highly execution-oriented, takes ownership of their role, and is excited to experiment with new ways to grow a global tech community.
Core Responsibilities
User Growth, Activation & Engagement
Drive campaigns that bring new users to Zindi and encourage existing users to become active participants. This includes:
Your job will be to shape how Zindi shows up to the world, how our challenges are experienced, and how our ecosystem grows. You will own execution of our user acquisition and engagement strategy, and will work closely with our product and community teams to keep Zindi growing. If you’re equal parts strategic thinker, creative digital storyteller, and execution powerhouse, this might be the role for you.
About Zindi
Zindi is the AI talent and innovation engine connecting 100,000+ data scientists and AI developers from across 185+ countries to real-world challenges from governments, NGOs, and top tech companies. Zindi is the trusted source of impactful localised AI solutions and diverse, proven talent. Our vision is to make AI accessible to everyone. Founded in Africa, we’re building a global platform that connects organisations with AI builders and tackles challenges that matter - from climate change and food security to healthcare, fintech, and education.
On Zindi, AI builders compete in real-world challenges, develop their skills, and gain hands-on experience solving problems that have real impact. Through these challenges users earn certificates, win cash prizes, develop their skills and get jobs. Every Zindi challenge is designed to help our users learn, grow, and demonstrate their expertise to a global audience - while driving real value for our clients and partners.
Job Description
The Growth Marketing Lead will drive awareness, engagement, and participation across the Zindi ecosystem. You will own how Zindi challenges, opportunities, and community initiatives are brought to market, from campaign creation and storytelling to community activation and ambassador support.
This role is focused on growing and re-engaging Zindi’s global community of AI and data practitioners through creative, high-impact marketing campaigns and communications across multiple channels. You will work closely with the product, sales, and project teams to strengthen user engagement and platform participation.
We are looking for someone who is creative, scrappy, and highly execution-oriented, takes ownership of their role, and is excited to experiment with new ways to grow a global tech community.
Core Responsibilities
User Growth, Activation & Engagement
Drive campaigns that bring new users to Zindi and encourage existing users to become active participants. This includes:
- competition launch campaigns
- onboarding and first-submission campaigns
- re-engagement campaigns
- referral and community initiatives
- launch and ongoing promotion of new platform features
- helping design user journeys and develop email (and other messaging) sequences
- based on user activity on the platform
- Success metrics include registrations, first submissions, engagement, and monthly active users.
Social Media & Community Storytelling
Own Zindi’s voice across social channels and help bring the brand to life in a way that feels vibrant, global, and rooted in emerging market innovation. Examples include:
Own Zindi’s voice across social channels and help bring the brand to life in a way that feels vibrant, global, and rooted in emerging market innovation. Examples include:
- highlighting winners and community stories
- promoting ambassadors and events
- sharing opportunities and ecosystem activity
- creating engaging social-first content
- create opportunities for ambassadors be become influencers and multipliers of Zindi’s
- social media presence
- collect and re-package videos, images, and other content from ambassadors and from the community
Campaigns & Communications
Execute multi-channel campaigns around competitions, jobs and talent opportunities, ambassador events, platform feature launches, and partnerships and ecosystem initiatives. Channels may include email, LinkedIn, X/Twitter, Facebook, WhatsApp, on-platform communications, blogs, and community platforms.
Analytics & Growth Experimentation
Track campaign performance and community engagement metrics, and continuously optimise
based on insights. Take a creative, data-driven approach to experimentation, including:
Execute multi-channel campaigns around competitions, jobs and talent opportunities, ambassador events, platform feature launches, and partnerships and ecosystem initiatives. Channels may include email, LinkedIn, X/Twitter, Facebook, WhatsApp, on-platform communications, blogs, and community platforms.
Analytics & Growth Experimentation
Track campaign performance and community engagement metrics, and continuously optimise
based on insights. Take a creative, data-driven approach to experimentation, including:
- referral loops
- social sharing mechanics
- ambassador incentives
- content experiments
- AI-assisted content workflows
- lightweight partnerships and growth tactics
Nice-to-Have Capabilities
Candidates should ideally bring experience in at least one of the following areas:
B2B Marketing & Partner Campaigns
Support enterprise and partner marketing efforts through case studies, newsletters, social amplification, and campaigns for clients, competitions, and strategic partnerships.
Content Creation
Create original, high-quality content that can grow engagement and reach across Zindi’s
channels.
Examples include:
Candidates should ideally bring experience in at least one of the following areas:
B2B Marketing & Partner Campaigns
Support enterprise and partner marketing efforts through case studies, newsletters, social amplification, and campaigns for clients, competitions, and strategic partnerships.
Content Creation
Create original, high-quality content that can grow engagement and reach across Zindi’s
channels.
Examples include:
- short-form video content
- community storytelling
- thought leadership content
- edited community-generated content
- social-first creative campaigns
Own the Growth Marketing Strategy
Develop, shape, and own Zindi’s overall growth marketing strategy, identifying the highest-impact opportunities to grow and engage the user base. This includes thinking strategically about how to achieve ambitious growth goals with limited resources, prioritising the most effective channels, campaigns, and partnerships, and translating strategy into practical execution.
Core Skills and Experience
Develop, shape, and own Zindi’s overall growth marketing strategy, identifying the highest-impact opportunities to grow and engage the user base. This includes thinking strategically about how to achieve ambitious growth goals with limited resources, prioritising the most effective channels, campaigns, and partnerships, and translating strategy into practical execution.
Core Skills and Experience
- 3+ years experience in digital marketing, growth, social media or community roles
- Proven ability to design and execute successful marketing campaigns using AI marketing tools
- Strong content creation skills (copywriting, storytelling, campaign messaging) using tools like Canva, Figma, and Claude Design
- Experience managing social media, email campaigns, and digital channels using tools like SendGrid, MailChimp, HubSpot, and mailmerge
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns and projects simultaneously
- Data-driven mindset - comfortable analysing performance and optimising campaigns
- Using tools like Mixpanel, Metabase, Google Analytics, and built-in social media analytics tools
- Frontier model fluency for automating workflows and content generation
Bonus (Nice to Have)
- Experience working with tech, startups, or developer communities
- Familiarity with data science and AI concepts
- Experience running events, hackathons, or community initiatives
- Design skills (or ability to work closely with designers)
Who We’re Looking For
- Someone who takes ownership and drives things end-to-end
- A creative thinker who can turn technical challenges into engaging stories
- A builder excited to experiment, test, and iterate
- Passion for growing communities and supporting developers and AI practitioners
- Deep alignment with Zindi’s mission to grow the AI ecosystem in Africa and beyond.
Interested candidates, please contact Zindi at zindi@zindi.world (use subject line: Growth Marketing Lead and attach your CV).
If you have not received a reply within 15 working days please deem your application as unsuccessful.
- Company
- Zindi
- Employment Type
- Full-time
- Experience
- 2-5 years
- Location
- South Africa, Cape Town (remote)